Inhaltsverzeichnis
439 Cornelius Herstatt and Christian Lüthje
Preface
442 Sören Salomo, Fee Steinhoff and Volker Trommsdorff
Customer orientation in innovation projects and new product development success - the moderating effect of product innovativeness
464 Klaus Brockhoff
Customers' perspectives of involvement in new product development
482 Thomas Ritter and Achim Walter
Relationship-specific antecedents of customer involvement in new productdevelopment
502 Henrik Sattler
Appropriability of product innovations: an empirical analysis for Germany
517 Hans-Horst Schröder and Antonie J.M. Jetter
Integrating market and technological knowledge in the fuzzy front end: an FCM-based action support System
540 Holger Ernst and Jan Henrik Soll
An integrated portfolio approach to support market-oriented R&D planning
561 Christian Lüthje, Christopher Lettl and Cornelius Herstatt
Knowledge distribution among market experts: a closer look into the efficiency of information gathering for innovation projects
578 Nikolaus Franke and Frank T. Piller
Key research issues in user interaction with user toolkits in a mass customisation System
600 Marc Gruber
Research an marketing in emerging firms: key issues and open questions
621 Thorsten Teichert and Katja Rost
Trust, involvement profile and customer retention - modelling, effects and implications
640 Ursula Weisenfeld, Dirk Nissen and Kathrin Gassert
The role of knowledge and information in innovation: the case of genetic engineering
Notes for intending authors
ISSN 0267-5730