Innovation processes form the entire value chain ranging from an initial idea to marketing new products and services. These processes are reflected both in manufacturing companies (consumer-products/ industrial products) as well as in service organizations. TIM is active in this research area since its establishment and particularly focuses on the so-called "fuzzy front end of innovation". This includes all activities to be undertaken before the constructive development work and implementation (production) are carried out. Our special focus hereby is on market research for innovation. A good overview of the activities and specific challenges of this phase gives our following text book:
Cornelius Herstatt / Birgit Verworn (Hrsg.)
Management der frühen Innovationsphasen
Gabler-Verlag