„… studierte International Economics an der Georg-August Universität Göttingen (Bachelor of Arts) sowie Betriebswirtschaftslehre an der Universität Regensburg und der School of Business, Economics and Law in Göteborg, Schweden. Nach ihrem Master-Abschluss (M. Sc. with Honors) arbeitete Frau Drabe für die Unternehmensberatung McKinsey & Company. Seit März 2013 beschäftigt sie sich im Rahmen ihres Dissertationsprojekts am TIM-Institut mit dem Thema Sustainable Innovation mit dem Fokus Circular Economy und Cradle to Cradle.“Projects + Projects -
Why and how companies implement Circular Economy concepts – the case of Cradle to Cradle innovations
Driven by depleting resources and growing awareness for alternative economic models contrasting the current “take-make-waste” approach, the concept of Circular Economy (CE) presents an opportunity to combine environmental and social interests with the goal of economic growth. One potential operationalization to realize a circular system is the Cradle to Cradle paradigm (C2C). It reframes the general goal of reducing negative externalities in a more positive way seeking the design and production of healthy products made out of benign materials that circulate in an endless flow of resources after the use phase (Braungart et al. 2006). To pursue a shift towards Circular Economy, it is important that companies successfully implement measures such as C2C practices in their work resulting in products and services which positively contribute to the environment.
While the echo in the practical world was very positive and over 200 companies worldwide have already successfully implemented C2C in their product development activities, the coverage of this topic in academia is still relatively limited, especially in the context of innovation management. The dissertation project aims at identifying intersections of innovation management theory and C2C, with particular focus on the motivations and organizational factors that enable a successful C2C implementation.
For this purpose, a structured literature review has been conducted, followed by a pre-study in the form of semi-structured interviews and an exploratory online-survey with responses from over 70 C2C-certified companies. First results show a significant influence of the concept’s fit with the company’s philosophy, the collaboration with the certification partner and new product success on the company’s overall satisfaction with C2C. We conclude that these factors are critical for a shift towards Circular Economy and should be addressed through adequate management practices, like e.g. ensuring better alignment of the envisaged CE concept with the company’s philosophy.
Publications + Publications -
- Drabe, V.; Herstatt, C. (2016), Why and how companies implement Circular Economy concepts – the case of Cradle to Cradle innovations, R&D Management Conference 2016, Cambridge, UK.
- Kalogerakis, K.; Drabe, V.; Paramasivam, M.; Herstatt, C. (2015), Closed-Loop Supply Chains for Cradle to Cradle Products, HICL, Hamburg, September 2015. hicl.org/publications/2015/21/1.pdf
- Geng, V.; Herstatt, C.(2014), The Cradle-to-Cradle Paradigm in the context of innovation management and driving forces for implementation. 21st International Product Development Management Conference 2014, Limerick, Ireland.
- Smits, A.; Drabe, V.; Herstatt, C. (2016), Standard implementation trajectories for sustainable product design: A configurational approach, Working Paper No. 95, Hamburg University of Technology.
- Geng, V.; Herstatt, C. (2014), The cradle-to-cradle (C2C) paradigm in the context of innovation management and driving forces for implementation, Working Paper No. 79, Hamburg University of Technology.