... studied Electrical Engineering at Technischen Universität Berlin and at Shanghai Jiao Tong University (2004 - 2007), and Biomedical Engineering at TUHH (2007 - 2012) as well as Technology Management at Northern Institute of Technology Management (NIT) (2009 - 2012). During his studies, he worked two years at the Discovery-Team of Johnson and Johnson Medical. Moritz wrote his diploma thesis at the Fraunhofer Research Institution for Marine Biotechnology (EMB) in Lübeck. Moritz joined the Institute for Technology and Innovation Management in September 2012. His research focuses on User Innovation in the healthcare sector by patients, caregivers and healthcare professionals. Further, he is interested the emergence of new technologies like medical smartphone apps, care robotics and regenerative medicine.Projects + Projects -
User Innovation in healthcare
Prior research has shown that users are a valuable resource for identifying new product or service innovations. However, few scholars have analyzed how different user types such as intermediate and end users are interacting along the value chain of an emerging new product and how they contribute to innovation. Further, user innovation success in the market is often unclear, since very few innovations diffuse directly to customers from the user innovators. In my dissertation project, I want to analyze the contributions of intermediate and end user that have been sold and evaluated within the healthcare sector.
Several studies in the healthcare sector have shown that healthcare professionals are an important source of innovation. Yet, to date, companies and scholars have paid little attention to the end users of medical devices: patients. We focus on the innovative behavior of patients and their relatives, their motivations, and their contributions to improving the quality of their own and ultimately of other patients’ therapy. We analyze innovations of producers, healthcare professionals, patients, and relatives in the German, UK, and U.S. markets for medical smartphone apps (Apple App Store) and conduct 16 semi-structured interviews.
Our findings show that users develop around 46% of all medical smartphone applications (apps). We analyzed 510,229 user ratings and found that apps designed by patients, relatives, and healthcare professionals are rated significantly better by App Store customers than apps created by professional software companies. Apps developed by patients’ relatives achieve significantly more downloads and generate on average three times higher revenues per year. The initial medical smartphone app developments in the early days of the Apple App Store were mainly triggered by healthcare professionals. The interview data shows the extensive medical knowledge of patients and their relatives, particularly those with chronic diseases.
The overall findings are in line with a current literature stream that indicates that patients are gaining more influence on their treatment, are better informed, and are taking more actions to increase their quality of life. Commercial healthcare companies should take advantage of this and should consider including patients and relatives into their product development.
User Innovation in the humanitarian sector
Despite comprehensive research on user innovations in a wide range of industries and regions, there is only little evidence for the existence of user-initiated solutions in the international humanitarian sector with its focus on social innovations. This is particularly striking as both, literature on social innovation and user innovation, show conceptual similarities. To fill this gap, our study is the first to apply the 'Lead User method' in this sector in order to identify user-driven social innovations that enhance the resilience of individuals or communities towards floods in rural and semi-urban areas in Indonesia. This study originated from a joint research project of the International Federation of Red Cross and Red Crescent Societies (IFRC), Geneva and Jakarta, the Indonesian Red Cross (Palang Merah Indonesia, PMI) and the Institute for Technology and Innovation Management (TIM), Hamburg University of Technology (TUHH) that was conducted between October 2016 and February 2017. By surfacing 25 heterogeneous innovations, we show that the Lead User method is an effective tool for identifying social innovations in the humanitarian sector in the area of flood resilience in Indonesia. Most of the solutions target flood risk prevention which has been a blind spot within the humanitarian sector so far. Our findings also confirm similarities between social innovation and user innovation, for instance, in terms of motivation and free revealing of solutions. Overall, our paper contributes to a challenge the humanitarian sector is facing since a considerable time: the need for localization of aid. By transferring a recognized method for innovation identification from the private to the humanitarian sector, we introduce a new path towards empowering local capacities for disaster risk reduction.
Publications + Publications -
Peer reviewed journal publications
- Kruse, D.J., Goeldner, M., Eling, K. and Herstatt, C. (2019), Looking for a Needle in a Haystack: How to Search for Bottom‐up Social Innovations that Solve Complex Humanitarian Problems. Journal of Product Innovation Management 36(6), 671–694.
- Perisic,T., Zhang, Z., Foehr, P., Hopfner, U., Klutz, K., Burgkart, R.H., Slobodianski, A., Goeldner, M., Machens, H., Schilling, A.F., (2017) Biodegradable poly lactic acid-co-glycolic acid scaffolds as carriers for genetically-modified fibroblasts. PLoS ONE 12(4): e0174860.
- Goeldner, M., Herstatt, C., & Tietze, F., (2015) The emergence of care robotics—A patent and publication analysis. Technological Forecasting and Social Change, 92, 115-131.
- Goeldner, M. and Kruse, D. J., (2018), One Size Does Not Fit All – An Empirical Study on Identifying Social User Innovation Using the Lead User Method, JPIM Research Forum, Chicago, USA
- Goeldner, M., Kruse, D. J., Buse, S. and Herstatt, C. (2017), Identifying social innovation using the Lead User method – An explorative case study in Indonesia, IPDMC Conference, Reykjavik, Iceland
- Goeldner, M. and Herstatt, C. (2017), The impact of user innovation on patients’ health-related quality of life – An explorative case study on medical app developers, 15th International Open and User Innovation Conference, Innsbruck, Austria
- Kruse, D. J., Goeldner, M. and Herstatt, C. (2017), Linking user innovation and social innovation - An explorative case study on Lead User identification in the humanitarian sector, 15th International Open and User Innovation Conference, Innsbruck, Austria
- Kruse, D. J., Goeldner, M., Cooper, N., Hazeldine, S., Ferrario, G. and Herstatt, C. (2017), Linking user innovation and social innovation - An explorative case study on Lead User identification in the humanitarian sector, The 9th International Social Innovation Research Conference, Melbourne, Australia
- Goeldner, M., Herstatt, C., Canhão, H. and Oliveira, P. (2016) With a Little Help from My Friends – How Patients and Caregivers Become User Entrepreneurs in the Medical Device Sector 14th International Open and User Innovation Conference, Boston, USA
- Goeldner, M., Herstatt, C., Canhão, H. and Oliveira, P. (2016) Patients and Caregivers as User Entrepreneurs – A Case Study Analysis in the Healthcare Sector, R&D Management Conference, Cambridge, United Kingdom
- Goeldner, M. and Herstatt, C. (2015), Patients and relatives as user entrepreneurs ? A case study analysis in the healthcare sector, 13th International Open and User Innovation Conference, Lisbon, Portugal
- Goeldner, M., Kaufmann, A., Paton, V. and Herstatt, C. (2014), Patients as user innovators -The case of medical smartphone applications, 12th International Open and User Innovation Conference, Boston, USA
- Goeldner, M., Kaufmann, A., Paton, V. and Herstatt, C. (2014), Are Patients a valuable Source of Innovation for R&D of Medical Devices? The Case of Medical Smartphone Applications, R&D Management Conference, Stuttgart, Germany
- Goeldner, M., Kaufmann, A. and Herstatt, C. (2013), User innovation in healthcare – what about innovative patients?, 11th International Open and User Innovation Workshop, Brighton, United Kingdom
- Goeldner M, Danner S, Rapoport D.H, Petschnik A.E, Kruse C, 2012: Translation from research to GMP-compliant manufacturing: constructing a business model for a new stem cell source. 3rd TERMIS World Congress 2012, Vienna, Austria
- Goeldner M, Herstatt C, Trzewik J, 2012: A reason why cell‐based therapies are still not commercially successful. 3rd International Conference "Strategies in Tissue Engineering", Würzburg, Germany
- Goeldner M., Herstatt C., Trzewik J., 2012: In search of finding a suitable business model for regenerative medicine – Reasons why cell-based therapies are still not commercially successful. 3rd TERMIS World Congress 2012, Vienna, Austria
- Goeldner, M., Herstatt, C., Canhão, H., and Oliveira, P., 2019 User Entrepreneurs for Social Innovation: The Case of Patients and Caregivers as Developers of Tangible Medical Devices Technology and Innovations Management Working Paper No. 108, Hamburg University of Technology, Hamburg
- Goeldner M., Kruse D. J., and Herstatt C., 2017: Lead User Method vs. Innovation Contest – An Empirical Comparison of Two Open Innovation Methodologies for Identifying Social Innovation for Flood Resilience in Indonesia. Technology and Innovations Management Working Paper No. 101, Hamburg University of Technology, Hamburg
- Goeldner M. and Herstatt C., 2016: Are Patients and Relatives the Better Innovators? The Case of Medical Smartphone Applications. Technology and Innovations Management Working Paper No. 91, Hamburg University of Technology, Hamburg
- Goeldner M., Herstatt C., Tietze F. and Rehder S., 2012: The Emergence of Care Robotics – A Publication and Patent Analysis. Technology and Innovations Management Working Paper No. 68, Hamburg University of Technology, Hamburg