Applied Research

Collaborating in the search for new solutions!


Our Offering

Not every challenge can be met with an existing solution. To address such kinds of challenges, we design research projects together with our clients to achieve tailor-made solutions. Applied research projects are typically based on our experience in combination with our main research areas (see rubric Research).
Additionally, our international and interdisciplinary innovation network with partners from academia and practice allows us to initiate and build research collaborations.
Following please find two reference projects of our applied research:

Title

„Improved flight experience for Silver Agers““

Partner

Airbus, KLM Royal Dutch Airlines and TIM

Description

  • Development of a holistic workshop concept to generate target-group adequate product and service ideas to improve the air travel experience of Silver Agers for two global aviation companies
  • Identification of "pain points" of the silver ager air travel customer experience - from purchasing the tickets to arriving at the final destination (in cooperation with Deutsche Seniorenliga e.V., ANBO and Unie KBO (German and Dutch senior citizen representations)
  • Direct interaction of corporate developers with advanced customers of the target group
  • Generating ideas in various user involvement settings (among others in co-creation with Silver Agers)
  • Evaluation of ideas by experts of the target group (Senior Research Group Berlin)

Time span

1 year

Title

New product development of frugal innovation

Partner

Rexnord und TIM

Description

  • Overarching objective: Conception of frugal product in the field of power transmission and conveying components
  • Identification of barriers and challenges to develop frugal innovation
  • Identification of customer needs and requirements related to frugal innovation by customer interaction
  • Adaption of the innovation process to set the basis for the development of frugal innovation
  • Development and use of methods and tools to develop frugal innovation concept and embedding them in innovation process

Time span

1 year

Should you require any further information regarding our section “Applied Research”, please contact:

Prof. Dr. Cornelius Herstatt, Mail: c.herstatt@tuhh.de, Tel.: 040-42878-3777 or
Dr. Stephan Buse, Mail: stephan.buse@tuhh.de, Tel.: 040-42878-3829