Art der Veranstaltung: Vorlesung, Seminar
Zeit: Lecture: Monday 09:30 - 11:45 und Seminar: Tuesday 11:30 - 13:00 Ort: Digital course (access information provided via StudIP)
Dozent: Cornelius Herstatt
Ansprechpartner: Viktoria Drabe, Stephan Bergmann
This integrated course aims to equip students with an understanding of key issues in the management of innovation and an appreciation of the relevant skills needed to manage innovation at both strategic and operational levels. It provides evidence of different approaches based on leading research, real world examples and experiences of firms and organizations from around the world.
The management of innovation is one of the most important and challenging aspects of modern organization. Innovation is a fundamental driver of competitiveness and it plays a large part in improving quality of life. Innovation, and particularly technological innovation, is inherently difficult, uncertain and risky, and most new technologies fail to be translated into successful products and services. Given this, it is essential that students understand the strategies, tools and techniques for managing innovation, which often requires a different set of management knowledge and skills from those employed in everyday business administration. The course itself draws upon research activities of the Institute for Technology and Innovation Management at the TUHH (www.tuhh.de/tim)
The module Innovation Management (6 ECTS) includes this lecture and a seminar. All participants of the lecture will get enrolled to the seminar automatically.