Once quality and quantity of reclaimed water are determined, a market analysis to identify its potential users has to be conducted. In particular water retailer records of the relevant zone are helpful. Potential users should be contacted and sites reusing effluent visited to detect eventual onsite problems or to define water systems modifications needed to accommodate the reuse. One should try to identify financial expectations of the users. These measures should be undertaken to gain the user confidence in the project and secure the market of reclaimed water.