Malte Krohn studied Material and Product Development (B. Eng.) at Frankfurt University of Applied Sciences and Global Innovation Management (Joint M.Sc.) at the University of Strathclyde in Glasgow, UK and Hamburg University of Technology. During his studies, he conducted internships at DIEHL Aerospace and the Institute for Plastic Technology and Application in China. Before starting his PhD in March 2017 Malte worked at the Institute for Technology and Innovation Management as a student assistant. His research focuses on the innovation process behind Frugal Innovations.
An overview of his academic work can be found on:Projects + Projects -
His dissertation project focuses on the barriers to frugal innovations, which are influenced by individuals’ cognitive orientations, especially in Western companies. Building on a conceptualisation of the “Frugal Mindset” phenomenon for Western MNCs, further steps will include a validation of this framework and exploration of specific opinions, attitudes or behaviours that characterize the existence or lack of such a mindset. These insights will provide a better understanding of individuals’ perception of frugal innovation as well as its challenges in organizations and ultimately help to promote more successful implementation of frugal innovation approaches.
Publications + Publications -
Krohn, M., & Herstatt, C. (2018). The Question of a Frugal Mindset in Western MNCs–Exploring an Emerging Phenomenon with a Systematic Literature Review.