Malte Krohn studied Material and Product Development (B. Eng.) at Frankfurt University of Applied Sciences and Global Innovation Management (Joint M.Sc.) at the University of Strathclyde in Glasgow, UK and Hamburg University of Technology. He is the User Experience Manager for the Institute's M.Sc. program Global Technology and Innovation Management & Entrepreneurship (https://www.g-time.org/) and TUHH primary faculty champion for the University Innovation Fellows program of Stanford's d.school. Recently, he started his own venture On Minds & Motion to advocate Entrepreneurial Mindfulness in research, practice and education (https://www.onmindsandmotion.com/).
His research focuses on the role of mindsets and intentions in the innovation context.
Malte Krohn's dissertation project focuses on the barriers to frugal innovations, which are influenced by individuals’ cognitive orientations, especially in Western companies. Building on a conceptualisation of the “Frugal Mindset” phenomenon for Western MNCs, further steps will include a validation of this framework and exploration of specific opinions, attitudes or behaviours that characterize the existence or lack of such a mindset. These insights will provide a better understanding of individuals’ perception of frugal innovation as well as its challenges in organizations and ultimately help to promote more successful implementation of frugal innovation approaches.
Book Chapters
Krohn, M. & Buse, S., 2019. Developing and Implementing Frugal Innovation Mindsets in Organizations. In: Frugal innovation: A cross global research companion.. London: Routledge.
Krohn, M. & Herstatt, C., 2019. Vision for Frugal Innovation: Power of Mindsets for Transformation.. In: Frugal innovation: A cross global research companion.. London: Routledge.
Working Papers
Krohn, M, Petersen, F., Hochmuth D. & Herstatt, C., 2020 The Deliberative Frugal Mindset – A Model of Managerial Opportunity Recognition for Frugal Innovation. Working Paper 109, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
Krohn, M. & Herstatt, C., 2018. The question of a frugal mindset in Western MNCs: Exploring an emerging phenomenon with a systematic literature review. Working Paper 103, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
Conference Contributions
Krohn, M., Hochmuth, D., & Herstatt, C., 2020. THE DELIBERATIVE FRUGAL MINDSET–A PILOT STUDY FOR A MODEL OF MANAGERIAL OPPORTUNITY RECOGNITION FOR FRUGAL INNOVATION. Virtual Conference, 27th Innovation and Product Development Management Conference.
Krohn, M., Petersen, F. & Herstatt, C., 2019. Understanding Managers Perspectives in the Face of Global Socio-Economic Shifts – Towards an Instrument to Measure the Recognition of Opportunities for Frugal Innovation. Paris, France, R&D Management Conference.
Krohn, M. & Herstatt, C., 2018. THE QUESTION OF A FRUGAL MINDSET IN MNCS – FRAMING AN EMERGING PHENOMENON WITH A SYSTEMATIC LITERATURE REVIEW. Porto, Portugal, 25th Innovation and Product Development Management Conference.
Krohn, M. & Herstatt, C. 2018. Managers’ Perspectives in the Face of Global Economic Developments - Recognition of Opportunities for Frugal Innovation. Paris, France, The International Workshop on Cognitive Perspectives in Entrepreneurship Research .
