2023-03-01 Faculty Innovation Fellow Program

Our institute members Luise Degen and Svenja Damberg have been part of Stanford University's Faculty Innovation Fellows program for several months, which empowers students and faculty to establish and enhance campus engagement in innovation, entrepreneurship, creativity, and design thinking. Find more information in the latest press release:

2023-02-27 Professor Herstatt among the 10 leading management researchers in Germany

Best Business and Management Scientists in Germany

The 2nd edition of ranking of the best scientists in the arena of Business and Management is based on data consolidated from various data sources including OpenAlex and CrossRef. The bibliometric data for estimating the citation-based metrics were gathered on December 21st, 2022. Position in the ranking is based on a scientist's D-index (Discipline H-index), which only includes papers and citation values for an examined discipline.


2022-11-14 Special Issue Announcement Journal of Product Innovation Management

The Journal of Product Innovation Management has recently lanuched a call for a new special issue entitled "Innovation Management for a Circular Economy", for which Professor Cornelius Herstatt, Dr. Vytaute Dlugoborskyte and Dr. Svenja Damberg are acting as guest editors.

This special issue welcomes contributions on innovation research that analyze circular economy at the enterprise level from different perspectives (strategic, organizational, process and customer oriented) and with different methodological approaches.

The official call can be downloaded here:

Deadline for submission is July 31, 2023.

2022-11-14 CFI in den Medien: "brand eins" berichtet über die wachsende Bedeutung frugaler Innovationen

Die monatlich erscheinende Wirtschaftszeitschrift "brand eins" berichtet in ihrer November-Ausgabe ausführlich über die wachsende Bedeutung frugaler Lösungen sowohl in Emerging Markets als auch in den Industriestaaten. Unter dem Titel "Mehr mit weniger" (S. 34-39) schreibt der Journalist Josef Scheppach: "Viele Unternehmen verstehen unter Innovation die Entwicklung immer komplexerer Produkte – was nicht unbedingt zum Nutzen der Kundschaft sein muss. Denn Fortschritt kann auch darin bestehen, Dinge so stark wie möglich zu vereinfachen." Der Artikel greift u.a. auch auf Einschätzungen von Prof. Dr. Rajnish Tiwari von unserem Center for Frugal Innovation zurück.

Link zum Artikel (hinter Paywall):


2022-10-11 Design Thinking Workshop im Rahmen der Nachhaltigkeitswoche 2022

On October 5 and October 6, 2022, we offered a design thinking workshop for students together with Diehl Aviation. In the process, exciting prototypes for the application of cradle-to-cradle designs in the aviation industry were created. We would like to offer our Design Thinking Workshop in similar formats for and with other companies and organizations in the future. Feel free to contact us at any time if you are interested or have further questions.
Luise Degen:
Johanna Zeller:
Svenja Damberg:

2022-08-26 Nachhaltigkeitswoche 2022

Within the framework of a two-day workshop, we, three members of the Sustainable Innovation Research Group at the TIM, want to inspire students for the topic of sustainability. Together with the company Diehl Aviation, we have developed a two-day workshop format in which up to 20 students will gain an insight into current sustainability research, learn about and apply methods (e.g. design thinking), and develop solution ideas for current challenges in aviation.
Specifically, this will involve the application of cradle-to-cradle design in aviation and the development of an implementation process with the guiding question "How might we help Diehl to create a process for creating C2C constructions?".
The students will work in interdisciplinary teams and jointly develop solution ideas using the example of a module of the aircraft interior. The workshop will take place at the TUHH and at Diehl Aviation and will end with a plant tour.

Please find the official description and information on how to register under the following links:
Pimp my plane - Cradle-to-Cradle in der Flugzeugindustrie

You can find additional information on the German Sustainability Days by watching this Youtube-video:
Deutsche Aktionstage Nachhaltigkeit

2022-08-10 Promotion von Frau Damberg

Wir gratulieren unserer Mitarbeiterin Frau Damberg zur Promotion.

2022-07-25 IPDMC 2022 Conference at TUHH

The TIM sincerely thanks the EIASM and Professor Koller for co-hosting the IPDMC 2022 conference at the Technical University of Hamburg. The conference was excellently attended with over 170 international participants. Inspiring keynotes by Mojib Latif and Prof. Dr. Michael Braungart, exciting presentations by the participants and a gala dinner at the Hotel Hafen Hamburg were on the conference agenda. We would kindly like to thank everyone again for their active participation!


2022-06-01 The TIM welcomes Assistant Professor Moritz Goeldner!

The TIM team is very happy to welcome Dr. Moritz Goeldner as Assistant Professor at the Institute of Technology and Innovation Management. Moritz Göldner's research focuses in particular on user innovations in the healthcare sector. He also researches the emergence of new technologies, such as medical smartphone apps, care robots and regenerative medicine.

Moritz Göldner will soon have an open position for a PhD student. If you are interested, please reach out to him directly.

2022-05-05 Prof. Herstatt im Interview & Podcast

Univ. Prof. Dr. Dr. h.c. Cornelius Herstatt hat an einem Interview mit der Firma Lischke Consulting zum aktuellen Thema "Nachhaltigkeit" teilgenommen. Das vollständige Interview ist nun auf YouTube, Spotify, Audible und Amazon verfügbar!

Interview "Der andere Blick" mit Prof. Herstatt auf YouTube
Interview "Der andere Blick" mit Prof. Herstatt auf Spotify
Interview "Der andere Blick" mit Prof. Herstatt auf Audible
Interview "Der andere Blick" mit Prof. Herstatt auf Amazon

2022-04-21 Promotion von Herrn Krohn

Wir gratulieren unserem ehemaligen Mitarbeiter Malte Krohn zur erfolgreichen Promotion!

2022-04-05 IPDMC 2022 at TUHH

The 29th Innovation and Product Development Management Conference (IPDMC) will take place from July 17-19, 2022 at Hamburg University of Technology. The conference will be organized under the theme „Innovation in the Era of Climate Change“ by Prof. Cornelius Herstatt (Institute for Technology and Innovation Management @TUHH) and Prof. Hans Koller (Helmut-Schmidt-University).

We are looking forward to interesting insights from the presentations and discussions regarding upcoming challenges and resulting opportunities.

Further information can be found at & on the conference homepage. Registration for particiation is still possible.

2022-01-19 Neue Strategien und Strukturen für eine Cradle to Cradle Modellregion im Nordosten Niedersachsens

Gemeinsam mit den Landkreisen Lüneburg und Lüchow-Dannenberg sowie den Verbundpartnern Süderelbe AG und Leuphana Universität ist das Institut für Technologie- und Innovationsmanagement der TUHH jetzt Teil des Forschungsprojektes "Neue Strategien und Strukturen für eine Cradle to Cradle (C2C) Modellregion im Nordosten Niedersachsens".

2021-11-08 Promotion von Herrn Kruse

Wir gratulieren unserem ehemaligen Mitarbeiter Daniel Kruse zur erfolgreichen Promotion


2021-11-07 Join our online event: Potentials of Indo-German Collaboration for High-Tech Innovation

Why does it make sense for India and Germany to cooperate in the field of hightech innovation? What are the experiences & challenges from firms' perspective? Join our online India Week Hamburg event on Nov. 10, between 10-12 CET to get some answers and a lot of inspiration from those who ought to know, namely experts and practitioners.

We look forward to an insightful event with high-caliber experts and practioners that include Prof. Beate Bergé, Gopakumar Gopalakrishnan, Jagyan Mishra, John Ruolngul, Clemens von Reyher, Denise Ring, Dr. Stephan Buse, Pallavi Mishra, and Rajnish Tiwari.

Participating organizations (affiliations of the invited speakers) include companies such as Infosys Innovation Lab, L&T Technology Services Limited, and EDAG Group; universities such as the Fachhochschule Konstanz - Hochschule für Technik, Wirtschaft und Gestaltung, Hamburg University of Technology, Hochschule Fresenius, and associations, e.g. FICCI, IHK Nord e.V. and the German-Indian Round Table (GIRT).

Event title: Potentials of Indo-German Collaboration for High-Tech Innovation

Date & Time: Wed., 10 Nov. 2021, 10:00 – 12:00 h (CET) | 14:30 – 16:30 h (IST)

Zoom link for registration:



Photo credit: GIGA Hamburg

For all details please visit the website of this event:

2021-10-27 Berufung von Herrn Tiwari als Professor an der Fresenius-Hochschule

Wir gratulieren Rajnish Tiwari zur Berufung als Professor für BWL und Globale Innovation an die Fresenius-Hochschule!


2021-10-13 Join our VISION workshop on Friday, 15 Oct. 2021

TIM-TUHH invites all interested persons to an online workshop on Friday 15 Oct. 2021 (11:00 – 12:30 hours CEST) on the theme of “Lifelong learning in the age of digital transformation: Chances and challenges for institutions of higher education”. The workshop is a part of the Erasmus Days 2021.

The online session will be moderated by Dr. Rajnish Tiwari and shall analyze the disruptive opportunities and challenges that digital transformation brings to the institutions of higher education. Based on insights generated in the VISION project, funded by the European Union, we will share our results and discuss with the invited speakers and participants the following issues:

(1) How can institutions of higher education turn disruptive challenges into promising opportunities?
(2) How can the requisite competencies for creativity, innovation and entrepreneurship (CIE) be imparted to those that need it the most efficiently and effectively?
(3) How can we use the approach of frugal innovation (“affordable green excellence”) to enable lifelong learning and mitigate the global societal challenges by ensuring social inclusion?

In addition to the presentation of project results by Dr. Rajnish Tiwari, the workshop will be enriched by sharing of insights and experiences by three invited speakers, Dr. Aravind Chinchure (Founder and CEO, QLEAP Academy, Pune, India), Prof. Dr. Hendrik Müller (Vice Dean, Faculty onlineplus, Hochschule Fresenius University of Applied Sciences), and Luise M. Degen (Research Associate, TIM-TUHH) representing three different contexts within higher education.



More details about the event can be found here:

All interested persons are invited to join. Participation is free of charge. A prior registration is, however, required. A direct registration link is here.

2021-10-07 Promotion von Frau Drabe

Wir gratulieren Frau Viktoria Drabe zur erfolgreichen Promotion.


2021-08-30 IPDMC 2022

We are pleased to host the IPDMC 2022 on the TUHH campus. You can find the program here:

2021-08-24 Dr. Daniel Ehls Berufung als Professor an der Hochschule Fulda

Wir gratulieren unserem langjährigen wissenschaftlichen Assistenten, Post-Doc und Habilitanden Dr. Daniel Ehls zur Berufung als Professor auf Lebenzeit an die Hochschule Fulda.

2021-07-28 Presentation of the VISION study results at Hochschule Fresenius

On June 24, 2021, Dr. Rajnish Tiwari was invited to present key results of the “VISION” project at an online research colloquium of the Fresenius University of Applied Sciences (“Hochschule Fresenius”, “HSF”), which was attended by scholars from the university’sFaculty OnlinePlus spread across not only Germany but also outside. The colloquium was organized and moderated by Prof. Dr. Gudrun Glowalla, Vice-Dean Research, of the Faculty OnlinePlus of HSF.

Faculty OnlinePlus of HSF specializes in offerings of distance education and has recently introduced an innovative study format called, the Mixed-Mode, which combines elements of online “anytime, anywhere” education with targeted in-presence classes for specific topics. The Mixed-Mode does not have a fixed-semester and students can flexibly choose any one of the several study and examination centers for a specific module. The Ministry of Sciences in the Federal State of Hesse has officially recognized this format.

With this, the Mixed-Mode format and the blended learning it enables, seem to have several connections with the core findings of the currently ongoing VISION project, of which TUHH is a consortial partner (full project name: “Envisioning the Future of teaching and coaching for creativity, innovation and entrepreneurship” (ERASMUS+ project, grant number: 612537-EPP-1-2019-1-SI-EPPKA2-KA).

Empirical investigations conducted for the VISION, e.g. in the form of literature reviews, expert interviews, and stakeholder workshops, suggest that the digital transformation possesses an immense potential to promote creativity, innovation and entrepreneurship (CIE), which crucial to meet the challenges of SDGs, especially in the global South, and ageing societies in the global North. Life-long learning in a user-friendly, resource-savvy and effective manner is critical to achieving these objectives. Reskilling and upskilling of the workforce can be achieved in a highly individualized manner with low costs, high quality (e.g. through use of artificial intelligence, virtual reality etc.). The anytime, anywhere formats can substantially redurce the (opportunity) costs for learners while enabling significant economies of scale for providers of such education. Detailed results of the project were later presented at the R&D Management Coneference 2021.

For more information on the VISION project, see the project website and/or contact Dr. Rajnish Tiwari at TUHH. It is planned to cooperate with HSF to enable mutual learnings. Dr. Tiwari has also accepted a professorial position at HSF, where he is also excpected to stengthen this innovative teaching format with his expertise gained through VISION.


2021-07-27 Organization of a track on Frugal Innovation and Digitalization at RADMA 2021

On July 7, the Institute for Technology and Innovation Management (TIM), via its Center for Frugal Innovation, co-organized a special track on the theme of "Frugal Innovation and Digitalization: Crossing Boundaries and Creating Impact" at the recently concluded R&D Management Conference 2021 ("RADMA"). RADMA took place in an online format in 2021 after its postponement in the previous year due to COVID19 related disruptions.

The track, which was originally proposed for 2020 was reactivated and fresh papers were invited from the scholarly community. A total of eight papers were accepted for presentation after a peer-review process. The following two papers with (co-)authorship of TIM scholars were presented at the conference:

(1) Morimura, Fumikazu / Tiwari, Rajnish / Herstatt, Cornelius: "Does frugal innovation matter in the COVID-19 crisis? An investigating into the impact on consumer resistance to home energy management system in Japan" (collaborative research with the University of Kobe, Prof. Morimura from the University of Kobe presented the paper).

(2) Tiwari, Rajnish / Buse, Stephan: "Promoting Creativity, Innovation and Entrepreneurship with Frugal Means: An Investigation into the Role of Digital Transformation" (results drawn from the study conducted under the VISION project, presented by Dr. R. Tiwari).

This track was organized in a cross-institutional and cross-country collaborative project by Suchit Ahuja (Concordia University, Canada), Rajnish Tiwari (Hamburg University of Technology, Germany) and Stephanie Cadeddu (University of Montréal, Canada). The track was very well attended and led to insightful discussions.

Here are some slides used by Rajnish Tiwari for his opening remarks at the session: tiwari_radma2021_sessionremarks. The tack was organized in partnership with OpenInnoTrain.


2021-07-27 Breakthrough inventions or affordable excellence?

The renowned Johanna Quandt Foundation organized a discussion panel to discuss the the supposed contradiction between breakthrough inventions and frugal innovations on July 2, 2021 in Bad Homburg (near Frankfurt am Main) in Germany. The discussion was organized as the inaugural event of a 2-days workshop with award-winning journalists from Germany. The panel discussion, which also included opening statements in the form of presentations, involved Ms. Barbara Diehl (SprinD GmbH - Federal Agency for Disruptive Innovation) and Dr. Rajnish Tiwari (Center for Frugal Innovation dof TUHH, and Hochschule Fresenius, Hamburg).

Dr. Rajnish Tiwari used the motto Living in a frugal "AGE" for his presentation, where the term "AGE" was used as an acronym signifying "affordable green excellence". He emphasized that ecologically sustainable and economically affordable high-quality solutions are no more a mere theoretic "luxury" discussion. Such frugality-based solutions rather constitute an imperative in the race to meet the challenges of sustainable development goals (SDGs) in a world faced with rapdily depleting natural resources. Digital transformation, in his view, is a potent enabler for the frugal AGE.

A cornerstone of his talk was built by the results of an ongoing study titled "Envisioning the Future of teaching and coaching for creativity, innovation and entrepreneurship" (ERASMUS+ project, grant number: 612537-EPP-1-2019-1-SI-EPPKA2-KA). Empirical investigations based on mixed-methods (literature review, expert interviews, stakeholder workshops) suggest that the digital transformation possesses an immense potential to promote creativity, innovation and entrepreneurship crucial to meet the challenges of SDGs and ageing societies as it enables life-long learning in a user-friendly, resource-savvy and effective manner. Reskilling and upskilling can be achieved in a tailor-made (individualized) manner with high quality (e.g. through use of artificial intelligence, virtual reality etc.) with anytime, anywhere formats that substantially redurce the (opportunity) costs for learners while enabling significant economies of scale for providers of such education. Detailed results of the project were later presented at the R&D Management Coneference 2021.


In German: Programm desJohanna-Quandt-Wirtschaftsstipendiums 2021: jhq2021programm

2021-06-23 Promotion von Frau Christine Hennings


Christine Hennings zum Dr.rer.pol. promoviert, wir gratulieren!

2021-05-16 Digital Transformation as Enabler of Affordable Green Excellence

Research on connecting frugality with digital transformation published

A cutting-edge research paper from Center for Frugal Innovation at TIM connecting digital transformation with frugal solutions has been published as a book chapter. The publication is titled "Digital Transformation as Enabler of Affordable Green Excellence: An Investigation of Frugal Innovations in the Wind Energy Sector" and is authored by Dr. Rajnish Tiwari.


Chapter Abstract
While the concept of frugal innovation originated in the previous decade with a focus on resource-constrained, under-served consumers living in the Global South, it is finding increasing acceptance and adoption in the economically developed nations of the Global North. Furthermore, frugal solutions are today neither exclusively targeted at (household) consumers nor at the “poor” per se, nor are they confined to a “low tech” context. We can increasingly observe frugal products and services that enable “affordable excellence” to users across customer segments, industrial boundaries, societal strata, institutional domains, and national geographies. A large, but still somewhat unnoticed role in this development is played by the technical advancement in the form of digital transformation. Cutting-edge, general purposes technologies, such as Internet of Things (IoT) and artificial intelligence, are enabling high-quality and context-sensitive products, processes and services that are affordable in terms of their financial and environmental costs. High affordability, high target-specificity and highly effective (not just efficient) resource utilization characterize a digitally frugal solution. This paper is contextualized in the global wind power sector. With the help of illustrative case studies and content analysis, the study generates preliminary evidence that frugal innovations in conjunction with digital transformation can enable “affordable green excellence.” Propositions are made for further research and a definitional update for frugal information is provided.

Direct link:

Volume Information

The chapter is a part of an edited volume entitled "Frugal Innovation and Its Implementation: Leveraging Constraints to Drive Innovations on a Global Scale", which has been published by Springer in its series on Contributions to Management Science. The volume is edited by Nivedita Agarwal and Alexander Brem from University of Stuttgart, Germany.

Bibliographic details:
Hardcover ISBN: 978-3-030-67118-1

2021-05-15 Special Issue of IEEE-TEM on Resource-Constrained Innovation published

We are pleased to announce the publication of a special issue of the renowned IEEE Transactions on Engineering Management [IEEE-TEM] on the theme of Resource-Constrained Innovation and Frugal Engineering (Vol. 68, No. 3, June 2021). The issue has been guest edited by Rian Beise-Zee (Ritsumeikan Asia Pacific University, Japan), Cornelius Herstatt and Rajnish Tiwari (both from Center for Frugal Innovation at TIM/TUHH). The special issue contains seven high-quality, peer-reviewed articles.

See guest editorial "Resource-Constrained Innovation and Frugal Engineering" for an introduction to theme, future research impulses and a detailed description of the articles contained in the issue.


We hope to have made a modest contribution in this direction with this special issue. We would like to thank all authors for their submissions, revisions, and patience. We would also like
to thank all those colleagues, whose submissions could not be considered for this special issue. Special thanks are due to the many reviewers, without whose valuable feedback this special issue would not have been possible. Finally, we would like to thank the professional support of the team at IEEE-TEM.

Direct link to the special issue:

2021-05-15 TIM contributes to the 3rd Performance Monitoring Report on the Asia-Pacific Research Area (Focus: India) of BMBF

On 11 Mai 2021 a monitoring report on Asia-Pacific Research Area (APRA) has been published on behalf of Germany's Federal Ministry for Education and Research:
Monitoring des Asiatisch-Pazifischen Forschungsraums [APRA]: Schwerpunkt Indien - 3. Bericht (2021)

TIM/TUHH, and especially its Center for Frugal Innovation, have contributed to this report by personal engagement of Dr. Rajnish Tiwari. TIM has accumulated deep insights on India's Research and Innovation System over more than 15 years. The report makes extensive use of this expertise and in addition devotes a special section on frugal innovations and their potential for Indo-German cooperation not only for bilateral benefit but also for solving global societal challenges and achieving sustainable development goals (SDGs).


Link to the project report (in German):

Link to the project webpage at German Institute for Global and Area Studies (GIGA)
Performance Monitoring Asia-Pacific Research Area

2021-02-25 Forschungsbericht 2019-20 des TIM

Ab sofort ist der Forschungsbericht des Instituts für Technologie- und Innovationsmanagement für die Jahre 2019-2020 ist im Downloadbereich (Forschung -> Publikationen -> Institutsberichte) verfügbar.
Direkter Link:

2021-01-28 Wir gratulieren Sandra-Luisa Moschner herzlich zur bestandenen Promotion!


2020-12-08 Social Innovation and Sustainable Business Talks podcast series

The project is partly supported by The Mötesplats Social Innovation project funded by Vinnova, Sweden’s Innovation Agency, and the Media, Management and Transformation Research Centre (MMTC) at Jönköping International Business School in Sweden.

For more Informations:

2020-10-05 Digital Transformation in Education: The what, why and how

TIM-TUHH participates in BarCamp Pitch at UNIVERSITY: FUTURE FESTIVAL 2020

Digital transformation is changing the way education takes place. Changes are comprehensive and affect the entire process of learning, teaching and auxiliary support including at home. In this session at UNIVERSITY: FUTURE FESTIVAL 2020 ("Learning, Systems and the New Normal"), we will present findings of our ongoing study on the changes that the education sector is undergoing, including their “why” and “how” aspects.

The session will begin with the presentation of the results of expert interviews by Dr. Rajnish Tiwari. The interviews have been conducted under the VISION project that has been funded by the European Commission. In an interactive setting, participants will emulate a focus group discussion and deliberate upon the results and formulate implications.

When: Tuesday, 6 October 2020, 11:45 - 13:15 CEST
Register for joining us:

Find out all about the event at

VISION project:


For further information contact: Dr. Rajnish Tiwari (


2020-10-01 Frugal Innovation Talks

Frugal Innovation Talks
1. Planting a Seed in Latin America

October 9, 2020

For more information: frugal_innovation_talks

2020-09-24 JPIM 2019 Al Page Outstanding Professional Contribution Award für Prof. Herstatt und sein Team

News aus dem Dekanat Management Science and Technology
JPIM 2019 Al Page Outstanding Professional Contribution Award für Prof. Herstatt und sein Team

Prof. Herstatt und sein Team (Daniel Kruse, Dr. Moritz Göldner und Ass.Prof. Katrin Eling) haben den JPIM 2019 Al Page Outstanding Professional Contribution Award für ihr Paper "Looking for a Needle in a Haystack: How to Search for Bottom‐Up Social Innovations that Solve Complex Humanitarian Problems" erhalten. Das Journal of Product Innovation Management (JPIM) gehört zu den Top-Journals (A) im VHB-Ranking. In ihrer Publikation befassen sich die Autoren mit der Anwendung der sog. Lead User Methode im Kontext sozialer Innovationen. Das Projekt wurde vom Int. Roten Kreuz gesponsert und mit diesem zusammen durchgeführt um Innovationen zur Resilienzstärkung gegen Hochwasser in Indonesien zu identifizieren.

2020-08-18 C2C LAB Talk

C2C LAB Talk:
Tim Janßen trifft Prof. Dr. Cornelius Herstatt

(in German)
Prof. Dr. Dr. h.c. Cornelius Herstatt ist ein international tätiger Innovationsforscher und Professor für Innovationsmanagement an der TU Hamburg. In seiner Forschung beschäftig er sich unter anderem mit frugaler Innovation, also vereinfachten und anwendungsorientierten Lösungen, sowie Innovation in alternden Gesellschaften. Mit Tim Janßen, Mitgründer und geschäftsführender Vorstand Cradle to Cradle NGO, unterhält sich Cornelius Herstatt am Donnerstag, den 20. August, ab 19 Uhr darüber, welche Parallelen sich zwischen Cradle to Cradle und frugaler Innovation ziehen lassen und wie diese Ansätze nach Corona dazu beitragen können, weltweit neue, ökologische Geschäftsmodelle und grünes Wachstum entstehen zu lassen.

Der LAB Talk ist ein digitales Format der spendenfinanzierten und gemeinnützigen Cradle to Cradle NGO.
Darin beleuchten Nora Sophie Griefahn und Tim Janßen im Wechsel mit einem Gast aus Wirtschaft, Politik, Kunst und Kultur sowie der Zivilgesellschaft Cradle to Cradle aus verschiedenen Perspektiven.


Live auf: Youtube, Facebook, Twitter und unserer Webseite

Das Interview finden Sie unter:
Was hat Cradle to Cradle mit Innovation zu tun, Cornelius Herstatt? - LAB Talk #14 mit Tim Janßen - YouTube

Über Cradle to Cradle NGO:
Aus Vision kann nur Realität werden, wenn Menschen und Organisationen umdenken: Vom Verbrauch zum Gebrauch. Vom Besitzen zum Benutzen. Vom Wegwerfen zum Rückführen in kontinuierliche
Kreisläufe. Aus weniger schlecht wird richtig gut. Den Weg dahin bereiten wir mit unseren Bildungsinitiativen. Und unsere Netzwerke bringen Wirtschaft, Wissenschaft, Bildung, Politik und Zivilgesellschaft zusammen. Weil wir diese Zukunft nur gemeinsam gestalten können.
Cradle to Cradle NGO | Landsberger Allee 99c | 10407 Berlin | 030/4677 4780 |

2020-08-13 Projekt zur Untersuchung der Trends im digitalen Banking im deutschen Bankensektor

Das Institut für Technologie- und Innovationsmanagement der TUHH hat ein Projekt zur Untersuchung der Trends im digitalen Banking im deutschen Bankensektor initiiert.
Ziel dieser von Dr. Rajnish Tiwari und Julian Selders angestoßenen Studie ist es, die Trends des digitalen Bankings im deutschen Bankensektor zu analysieren und anhand von Fallstudien und empirischen Erhebungen näher zu beleuchten, so dass belastbare Aussagen über die Zukunft des deutschen Bankensektors hinsichtlich digitalen Bankings gemacht werden können.

Diese Studie baut auf mehrere vorhergehende Studien unseres Instituts im Bereich der Akzeptanz des "Mobile Banking" bei Kunden, sowie die strategische Bedeutung des mobilen Kanals für den deutschen Bankensektor im Allgemeinen auf.

Weitere details:

2020-06-30 Habilitation coloquium of Dr. Rajnish Tiwari

As a part of the Habilitation process of Dr. Rajnish Tiwari there would be a presentation by him on the theme of "Digital Transformation as Enabler of Affordable Excellence” on Tuesday, June 30, 2020, at 3 PM CET.


As per TUHH regulations the presentation has a duration of 45 minutes, followed by a scientific discussion.

Due to the ongoing Corona crisis only the members of the Habilitation Committee and the candidate are allowed physical presence in the lecture hall. Interested members of the university are invited to join the colloquium via Zoom webinar. Invitation with the requisite access details have been circulated by the secretariat of Prof. Kersten, Chairman of the Habilitation Committee.

A brief abstract of the presentation may be found here:

2020-06-09 Opportunities of Frugality in the Post-Corona Era

A discussion paper by Cornelius Herstatt and Rajnish Tiwari on the opportunities of frugality-based approaches in the post-Corona era: How frugal innovations can help achieve "affordable green excellence" in a world that could do with more effective use of resources. They argue that the concept of "affordability" has to be considered more comprehensively and in a multidimensional perspective - not just financially, but also socially, infrastructurally and ecologically.

This paper can be downloaded here.


(image credit: CDC/ Alissa Eckert, MS; Dan Higgins, MAM / Public domain)

Objective of this discussion paper is twofold: First, we assess the likely impact of the Corona crisis on the economic and societal choices of people, especially in relation to voluntary simplicity. Second, we contextualize the impact of those choices in the field of innovation management. Taking a normative-conceptual perspective we seek to understand in how far frugality, and inter alia, frugal innovations can play a role in better managing the after-effects of the Corona crisis and what implications arise out of this for the relevant societal stakeholders, especially for corpo-rates, policy makers and consumers.

Taking note of historical discussions of the role of frugality as a “virtue”, we propose that the currently ongoing fourth renaissance of frugality needs to – and is likely to – emerge as a mega-trend that may shape a frugal “AGE” resulting in “affordable green excellence” as the dominant innovation paradigm. To realize this potential, however, it is necessary to move away from the unidimensional focus on monetary affordability of frugal solutions. There is a need for develop-ing a more comprehensive and multidimensional understanding of affordability that is targeted at ensuring financial, societal, infrastructural and ecological affordability of frugal products, ser-vices, technologies and business models.

Frugal innovators and entrepreneurs should not merely target “significant cost reduction” in relation to existing substitute products but rather aim at ensuring “high affordability” that will open up new business arenas with means of breakthrough innovations and technological excel-lence. This paradigm shift requires action from all relevant stakeholders including policymakers.

Keywords: Corona Crisis, Covid-19 Pandemic, Frugality 4.0, Frugal Innovation, Affordable Green Excellence, Circular Economy, Voluntary Simplicity

Note: This discussion paper documents initial ideas with the intention of advancing research on “affordable green excellence”. We invite comments, feedbacks and ideas for collaborative trans-disciplinary research/projects from interested colleagues from academia, industry, policy-making institutions and other domains, such as foundations and non-government organizations.

2020-06-09 Cornelius Herstatt speaks on Frugal Innovation at IPDMC

Cornelius Herstatt at the Digital Plenary Keynote Panel at IPDMC 2020 along with Katharina Hölzle and Piret Tonurist. The panel is moderated by Bart VAN LOOY & Petra DE WEERD-NEDERHOF.

Title of his talk is: Frugal Innovation after the Corona-Crisis – Opportunities for affordable, sustainable businesses.

Conference webpage:

2020-04-16 Conversion to digital teaching for the summer semester 2020 in times of COVID-19

With the start of the digital summer semester on April 20, there will initially only be courses that take place outside of the TUHH. All courses of the Institute of Technology and Innovation Management will be offered digitally in the coming semester.

2020-03-17 Stadtreinigung übernimmt studentische Ideen aus Bio-Waste-Challenge


An der Technischen Universität Hamburg (TUHH) gestalteten Studierende im Rahmen einer Bio-Waste-Challenge Lösungskonzepte zur Sammlung von Bioabfall in privaten Haushalten. Ziel des Workshops ist es, Ideen zu entwickeln, um das Bewusstsein zur richtigen Abfallentsorgung zu fördern. Organisiert wurde der Workshop im Masterkurs Product Planning vom TUHH-Institut für Technologie und Innovationsmanagement und der Stadtreinigung Hamburg, mit Unterstützung von Innovationsberater Heinrich Schwarz (Schwarz Innovation).


Mehr Information finden Sie unter:

2020-02-12 TIM part of a new EU-funded project to investigate creativity, innovation and entrepreneurship in education

Institute for Technology and Innovation Management (TIM) is proud to be a part of consortium for an Erasmus+ project that seeks to foster creativity, innovation and entrepreneurship in education. The project is titled "Envisioning the Future of Teaching and Training for Creativitity, Innovation and Entrepreneurship" (VISION) and the consortium consists of 13 institutions from various EU countries. It is coordinated by the Euro-Mediterranean University (EMUNI) based in Piran (Slovenia). Project kick-off was on 30th/31st January in Piran.

At TIM Prof. Dr. Cornelius Herstatt, Dr. Stephan Buse and Dr. Rajnish Tiwari are part of the project. The main contribution of TIM would be in the area of digital transformation and its impact in the education sector.

Project website:

Contact for all queries related to this project at TIM: Dr. Rajnish Tiwari






2020-02-12 "Managing Innovation in a Global and Digital World": Commemorative volume in honor of Prof. Herstatt

The festschrift with the title “Managing Innovation in a Global and Digital World: Meeting Societal Challenges and Enhancing Competitiveness” is a commemorative volume, is dedicated by its authors and editors to Prof. Dr. Cornelius Herstatt, who celebrated his 60th birthday last year. The festschrift is intended as a gesture of recognition and appreciation for his lifetime achievements and for his outstanding contribution to the field of science, especially to the management of technology and innovation, over the past three decades.

The festschrift contains chapters by over 40 colleagues as well as (former) students of Cornelius Herstatt and has been edited by Rajnish Tiwari and Stephan Buse. Full details of the book chapters and authors can be found here:

The festschrift was presented to Cornelius Herstatt in a festive ceremony in September 2019 at the Guesthouse of the University of Hamburg. Prof. Dr. Wolfgang Kersten, Dean of the Faculty of Management Sciences abd Technology at TUHH, Prof. Eric von Hippel (MIT, Boston; via Skype), Prof. Hugo Tschirky (ETH Zurich) and Prof. Alexander Gerybadze (University of Hohenheim), and Prof. Christian Lüthje (TUHH) spoke at the occasion and recounted their association with Cornelius.

Print ISBN: 978-3-658-27240-1
Online ISBN: 978-3-658-27241-8


2019-12-16 Professor Cornelius Herstatt became Honorary Doctor of KTU

Earlier this week, the honorary doctors’ community of Kaunas University of Technology (KTU) was joined by a new member, Professor Cornelius Herstatt, Professor at Hamburg University of Technology, Head of Technology and Innovation Management Department. The Honorary Doctorate to Prof Herstatt was awarded for continuous partnership in research and education in the field of technology and innovation management.

For more informations:

2019-12-02 Habilitandin Dr. Vytaute Dlugoborskyte

Habilitandin Dr. Vytaute Dlugoborskyte wurde am 26.11. von Litauens Präsidenten Gitanas Nausėda für die beste betriebswirtschaftliche Dissertation des Jahres 2018 im Präsidentenpalast geehrt. Thema der Arbeit war " „Der Einfluss von Teamvielfalt und Offenheit auf die Leistung von Innovationsteams“. Wir gratulieren!

Pressemiteilung der TUHH


2019-11-25 Honorary Doctorate for Prof. Herstatt

The Rector and The Chairman of Senate of Kaunas University of Technology cordially invite

to the inauguration ceremony of Cornelius Herstatt, professor of the Institute for Technology and Innovation Management of the Hamburg University ofTechnology, as Doctor Honoris Causa of Kaunas University of Technology.

The ceremony will be held at the University Aula,
A. Mickevicius Street 37 at 14:00 on Monday, 9th of December 2019.


2019-11-18 Seminar on Frugal Innovation for Sustainable Development Goals

TIM through its Center for Frugal Innovation (CFI) co-organized a seminar on "Frugal Innovation for Sustainable Development Goals: Affordable Green Excellence as Driver of Business and Societal Development" in Mumbai (India). The event on 25th Sept. 2019 was primarily organized by the German Centre for Research and Innovation (DWIH New Delhi) in cooperation with additional partners such as the Indo-German Chamber of Commerce (IGCC), Mumbai and the Consulate General of Germany in Mumbai. For CFI, Prof. Dr. Cornelius Herstatt, Dr. Stephan Buse and Dr. Rajnish Tiwari attended the seminar and held talks.

Further details of the event, including the agenda, and a photo gallery are available at:





(Photo credits: DWIH New Delhi)

2019-09-04 Neuer Institutsbericht

Neuer Institutsbericht für die Jahre 2017/2018 erhältlich unter:

2019-08-21 PhD Scholarship in Business (specialising in Innovation)

RMIT University and Hamburg University of Technology (TUHH), are offering two Cotutelle scholarships for PhD research in the broad discipline of Frugal Innovation.

For more informations:

2019-07-08 Gastvortrag im Rahmen der Vorlesung Managing Innovations

Im Rahmen der Vorlesung Managing Innovations hat Frau Sibylle Ladwig von Lufthansa Technik [LHT] einen Gastvortrag zum Thema Foresight@LHT gehalten. Die Studenten erhielten spannende Einblicke wie das Thema "Strategic Foresight" bei LHT gehandhabt wird und hatten die Gelegenheit viele Fragen zu stellen.

Wir bedanken uns bei Sibylle Ladwig für diesen sehr interessanten Einblick.


2019-07-03 Honorary Doctorate for Prof. Herstatt from KTU


The Senate of the Kaunas University of Technology (Lithuania) has decided to to award an Honorary Doctorate to Prof. Dr. Cornelius Herstatt. As per a Senate decision from June 19, 2019 the award has been granted in recognition of his contribution to "the continuous partnership in research and the education of young scientists in the area of technologies and innovation management". The title would be formally awarded in a ceremony likely to be held in the Fall later this year.

2019-07-03 Hamburger Volksbank Stiftungspreis für Dr. Timo Weyrauch für seine Dissertation über frugale Innovationen


An der Technischen Universität Hamburg (TUHH) ist zum zweiten Mal der mit 4.000 Euro dotierte Hamburger Volksbank Stiftungspreis verliehen worden. Ausgezeichnet wurden drei Absolventen aus dem TUHH-Dekanat Managementwissenschaften und Technologie für ihre betriebswirtschaftliche Masterarbeiten und Dissertationen. Dr. Reiner Brüggestrat, Vorstandssprecher der Hamburger Volksbank, übergab die Preise im Rahmen eines Festaktes an die erfolgreichen Absolventen.

Mit diesem Preis würdigt die Hamburger Volksbank Stiftung exzellente betriebswirtschaftliche Abschlussarbeiten am Dekanat Managementwissenschaften und Technologie der TUHH. Prämiert werden Arbeiten, die sich durch besondere wissenschaftliche Qualität sowie Praxisbezug und gesellschaftliche Relevanz auszeichnen. In diesem Jahr wurden die Preise an eine Doktorandin, einen Doktoranden sowie einen Master-Absolventen vergeben „Wir freuen uns über die Fortsetzung des Engagements der Hamburger Volksbank. Dem Management kommt ein aktiverer Part in der Zukunftsgestaltung von Unternehmen und der Gesellschaft zu. An diesen Themen forschen wir auch an der TUHH“, so Professor Cornelius Herstatt, Leiter des Instituts für Technologie- und Innovationsmanagement.

Dr. Reiner Brüggestrat, Vorstandssprecher der Hamburger Volksbank, ist von der umfassenden Relevanz der wissenschaftlichen Arbeiten begeistert: „Die ausgezeichneten Absolventen nehmen aktuelle und herausfordernde gesellschaftliche Themen in den Fokus, die uns alle direkt betreffen und tief bewegen. Dazu gehört ebenso ein weltweit erforderliches ‚Disaster Management‘, wie eine intensive Auseinandersetzung mit der digitalen Transformation. Die fortschreitende Digitalisierung verändert unsere Wirtschaft und Gesellschaft grundlegend. Dieser unmittelbare und gleichzeitig innovative Praxisbezug ist für uns als Genossenschaftsbank, mit einer besonderen Verpflichtung gegenüber unseren Mitgliedern, Kunden und der Metropolregion Hamburg, von hoher Bedeutung. Herzlichen Glückwunsch für die ausgezeichnete Qualität an unsere diesjährigen Preisträger.“

Die Dissertation von Dr. Timo Weihrauch („Frugale Innovationen – Eine Untersuchung der Kriterien und des Vorgehens bei der Produktentwicklung“) befasst sich mit sogenannten frugalen Innovationen. Hierunter versteht man Produkte wie Dienstleistungen, die dem Kriterium „affordable excellence“ entsprechen, das heißt eine hohe Qualität wie einen sehr günstigen Preis vereinbaren. Dr. Weyrauch untersucht, welche Kriterien eine frugale Innnovation definieren und wie frugale Innovationen entwickelt werden können. Im ersten Teil der Untersuchung werden auf Basis eines Literaturreviews sowie einer qualitativen Befragung drei Kriterien entwickelt, um frugale von nicht-frugalen Innovationen abzugrenzen. Im zweiten Teil wird durch Anwendung der Aktionsforschung untersucht, wie der Innovations- und Produktentwicklungsprozess auszurichten ist. Der Autor zeigt, mit welchen Vorgehensweisen und Methoden frugale Innovationen gezielt entwickelt werden können. Als weiteres „Nebenprodukt“ der Arbeit wurde in Zusammenarbeit mit einem global tätigen Maschinenbauer ein patentiertes Produkt für den B2B-Markt entwickelt.

Als Genossenschaftsbank verbindet die Hamburger Volksbank ihr tägliches Wirtschaften und Handeln seit jeher mit gesellschaftlich verantwortlichem Engagement in und für die Metropolregion Hamburg. Aus dieser Überzeugung heraus wurde die Hamburger Volksbank Stiftung gegründet. Unterstützt wird gemeinnützige Arbeit für die Hansestadt – breit gefächert von der Kulturförderung über den Umweltschutz bis zur Förderung von Wissenschaft und Forschung.

Den Volltext der Pressemitteilung der Hamburger Volksbank finden Sie hier.

2019-06-19 Claussen Simon Stiftung - Hochschulwettbewerb


Prof. Herstatt ist unter den Top 10 des Hochschul-Wettbewerbs der Claussen-Simon Stiftung!

Jetzt sind die Studierenden gefragt –ihr könnt die eingereichte Projektskizze Circular Bridges mitgestalten und eure Stimme abgeben.

Schaut rein, registriert euch und gebt eure Stimme ab!

Projektcode für die Abstimmung: H5XPAHE

2019-06-04 Innovationsworkshop im Rahmen der Vorlesung Managing Innovations

Im Rahmen der Vorlesung Managing Innovations wurde gemeinsam mit der Design und Vermarktungsagentur Mutter ein Innovationsworkshop veranstaltet. Die Studenten entwickelten in Teams Produktideen für ein aktuelles Fallbeispiel der Agentur Mutter. Innerhalb einer Woche wurden sehr gute Ideen entwickelt und abschließend vor der Jury bestehend aus Carsten Buck (Inhaber der Agentur Mutter), Prof. Herstatt, Viktoria Drabe und Stephan Bergmann präsentiert.

Wir bedanken uns bei Carsten Buck für dieses tolle Seminar.


2019-05-08 Wir begrüssen Prof. Dr. Krish Sankaran

Wir begrüssen Prof. Dr. Krish Sankaran (CEO, Radical Innovations Group, Finland) am Institut. Krish wird die kommenden Wochen bei uns verbringen und im Rahmen des EU-Projektes Innotrain mit uns forschen. Mehr Informationen unter:

2019-05-08 Das TIM unterstütze großes Desing Thinking Event an der TU

Mehr als eine Woche ist vergangen und uns fehlen immer noch die Worte. Anfangs war der Funkenflug eine theoretische Idee, eine Vision. Doch dann kamen vier Teams, bestehend aus Studierenden, Mitarbeiter*innen aus Verwaltung und Wissenschaft, und halfen uns, vielfältigste Perspektiven in tolle kreative Ideen umzusetzten und den Funkenflug zum Leben zu erwecken. Eine ungeahnte Energie, Begeisterung und Innovationskraft überstieg die Erwartungen unseres Teams. Das folgende Video ist ein Versuch, die Erlebnisse dieser 2,5 Tage zu teilen. Es ist, wie gesagt, ein Versuch.

Vielen Dank an alle, die mitgemacht haben. Ihr seid der Funke!

Euer Funkenflug-Team (Tim Hansen, Dustin Hochmuth, Jonas Köster, Malte Krohn, Sandra-Luisa Moschner und Jakob Scheitza).

2018-12-12 TIM unterstützt Studenten-Team bei Design Thinking-Initiative der Stanford


Durch die Mitwirkung des TIMs können wir den vier Studenten Tim Hansen, Dustin Hochmuth, Jonas Köster und Jakob Scheitza für die Ernennung als neue University Innovation Fellows an unserer Technischen Universität Hamburg gratulieren.

Das University Innovation Fellow Programm ist ein Programm des Hasso Plattner Institute of Design ( der Stanford University und fördert weltweit Studierende, die sich für ein innovatives und unternehmerische Bewusstsein bei ihren Kommilitonen durch diverse Projekte engagieren. Die Fellows der TUHH haben unter Mithilfe der Kollegen Sandra-Luisa Moschner und Malte Krohn eine Veranstaltung namens „Funkenflug“ entwickelt. Ziel ist es, dass Herausforderungen der TUHH von ihren Mitgliedern durch innovative und nachhaltige Lösungskonzepte gelöst werden, um die TUHH stetig zu verbessern. Informationen über die Veranstaltung werden in den nächsten Wochen hier und über andere TUHH Kanäle verbreitet.

Hier geht es zum Video des Projektes Funkenflug:

Hier geht es direkt zum Problem Forum (das Passwort finden TUHH-Mitglieder in ihrem Postfach):

Weitere Informationen finden sich auch in der Pressemitteilung zur Initiative:

2018-11-23 Design Thinking Workshop im Rahmen des LOMIS Projekts mit der Lufthansa Technik

Im Rahmen des vom BMWi geförderten LOMIS Projektes hat das TIM (Sandra-Luisa Moschner und Thorsten Pieper) bei der Lufthansa Technik AG einen Design Thinking Workshop durchgeführt. Ziel des Workshops war es, mit Experten aus analogen Produktbereichen ein Re-Design der Gepäcksituation im Kabinenbereich von Kurz- und Mittelstreckenflugzeugen zu entwickeln.

Grundlage für die Teilnehmerauswahl war die am TIM weiterentwickelte "Analogiemethode" mittels derer Open Innovation im Luftfahrtkontext erprobt werden sollte. Die teilnehmenden Expterten kamen u.a. aus den Bereichen Segeln, Autodachzelte, Surfen, Industriedesign und Materialforschung. In eineinhalb Tagen wurden Lösungen entwickelt, die sich an den Bedürfnissen von Flugbegleitern als Nuter orientrierten und direkt auf der LHT-Basis in einem Kabinenmock-up getestet wurden.

Aus wissenschaftlicher Sicht konnten aus dem Workhop wertvolle Erkenntnisse für die Analogiemethode und den Einsatz von Design Thinking in Open Innovation Projekten gewonnen werden. Für die Praxis wurden wertvolle Impulse zur Öffnung der unternehmensinternen F&E-Prozesse geschaffen und Prototypen zur Weiterentwicklung generiert.




2018-11-19 Promotion von Herrn Pieper

Promotionsverfahren Thorsten Pieper erfolgreich am 15.11. beendet; wir gratulieren!



2018-11-05 Forschungssreise nach Äthiopien und Kenia im Rahmen des BMBF-geförderten Projektes RESTORE


Im Rahmen des Definitionsprojekts RESTORE (REsilienz-STärkung vor Ort gegenüber DürRE) unternahm das Institut für Technologie- und Innovationsmanagement (TIM) der Technischen Universität Hamburg (TUHH) eine Erkundungsreise nach Äthiopien und Kenia. RESTORE ist ein durch das BMBF gefördertes Projekt, welches im Rahmen der Bekanntmachung „Internationales Katastrophen- und Risikomanagement – IKARIM“ zum Ziel hat, die lokale Resilienz gegenüber Dürre durch Anwendung der Lead-User-Methode zu stärken. Mithilfe der Lead-User-Methode werden zunächst Lösungen gefunden, die Einzelpersonen im Kampf gegen Dürre bereits entwickelt haben, und welche anschließend verbreitet und skaliert werden sollen. Partner, mit denen das TIM während des Projekts zusammenarbeitet, sind das Institut für Unternehmertum an der TUHH, die Internationale Föderation der Rotkreuz und Rothalbmondgesellschaften (IFRC), die Rotkreuzgesellschaften in Äthiopien und Kenia und das deutsche Forschungs- und Beratungsunternehmen endeva.
Höhepunkte der Reise waren zwei ganztägige Workshops in Nairobi, Kenia und Addis Abeba, Äthiopien, in denen die Projektpartner mit den jeweiligen lokalen Rotkreuzgesellschaften zusammenkamen, um die Projektziele und Vorgehensweise abzustecken. Nach einer Vorstellung der Lead-User-Methode und der damit verbundenen Anforderungen an das Projekt und die Partner durch das TIM, wurden in einer interaktiven Fragerunde die Treiber und Konsequenzen für Dürre in Kenia und Äthiopien kollaborativ analysiert. Diese Analyse zusammen mit den Experten-Kontakten (vorwiegend lokale Organisationen), die während der Workshops ausgetauscht wurden, dienen als Basis für die weiteren Schritte der Lead-User Methode. In den Gesprächen mit den örtlichen Behörden konnten wichtige Einblicke gewonnen werden, die die spezifischen Konsequenzen von Dürre und den Umgang damit besser verstehen lassen.
Weitere Informationen:

2018-10-23 Promotion von Frau Sara Polier


Erfolgreiche Promotion von Frau Sara Polier am 19.10.2018, gemeinsam mit Kollegen Prof. Dr. C. Ihl (TUHH) und Prof. Dr. S. Späth (UHH), wir gratulieren!

2018-10-11 TIM welcome G-TIME an GIM Students


TIM welcomes G-TIME and GIM Students on Hamburg Campus

2018-04-16 We welcome Associate Professor Dr. Fumikazu Morimura at our institute!

Dr. Fumikazu Morimura is associate professor of marketing at Kobe University. His research field is service marketing, consumer behavior, technology management, and retail marketing. His current research focuses on “consumer’s goal and its impact on their continuous use of innovation.” Continuous use is necessary for recent innovation for example Home Energy Management Systems (HEMS) and Health-Care IoT Systems because these systems can create value based only on consumers’ usage data. This research investigates how different types of goals influence the relationship between consumers’ ability to adopt innovation and continuous use of innovation.

Current research
Innovation, technology acceptance, consumer goal
Retail innovation, learning, information technology

2018-02-19 VHB-TIE Konferenz vom 20.-21. September 2018 an der TUHH

Homepage der VHB-TIE Konferenz 2018