According to our main teaching and consulting subjects we offer trainings in following areas:
Our trainings typically cover following questions. Should you be interested in further topics, please feel free to contact us.
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Innovation Management
Why do we need innovation management in our firm?
What are characteristics of a successful innovation management and how should it be designed to meet the requirements of our firm and their network-partners? -
Organization of the Innovation Management Process
How to successfully structure the innovation management process (from ideation to implementation)?
What are particular challenges of the (fuzzy) front end of innovation (pre-development phase: from ideation to prototyping) and how can a firm organize this phase effectively and efficiently? -
Generating and Assessing Ideas for Innovative Products, Services and Processes
Which methods and tools can we use to generate and assess innovative ideas for new products, services and processes?
Which methods are suitable for our company (regarding our competences, organization and market environment)? -
Customer-Centered Innovation
Which innovative methods can we use to identify our customers’ true (latent as well as open) needs?
How can we integrate (potential) customers into the process of generating and assessing new ideas? -
Open Innovation
How can we improve our innovation success rate by collaborating with external partners?
How do we find suitable external partners and how do we organize successful collaboration? -
Lead User Approach
What is the role of lead users (leading edge users that are engaging in innovation) regarding the creation of innovations in our industry?
How do we identify lead users and integrate them successfully into our innovation process? -
Frugal Innovations
Are frugal innovations relevant for our business-model and if yes, how can they improve our competitiveness?
What resources and expertise (e.g. specific processes, approaches and tools) do we need to successfully establish frugal innovations both emerging markets and industrialized nations? -
Establishment of international R&D-Structures
How important is the access to internationally dispersed external knowledge (e.g. clusters) and how can we participate in this?
How do we organize our own global knowledge-network with consisting of internal as well as external R&D units efficiently and effectively? - Circular Economy / Cradle to Cradle Ansatz
What are the characteristics of the Circular Economy or the Cradle to Cradle-Approach?
Which benefits do these approaches offer our company?
How do we implement these approaches successfully in our organization?
Should you require any further information regarding our offerings in this section, please contact:
Prof. Dr. Cornelius Herstatt, Mail: c.herstatt@tuhh.de, Tel.: 040-42878-3777 or
Dr. Stephan Buse, Mail: Stephan.buse@tuhh.de, Tel.: 040-42878-3829